Student Dictionary

One entry found for slogan.
Main Entry: slo·gan
Pronunciation: primarystressslomacr-gschwan
Function: noun
Etymology: from earlier slogorn "war cry, rallying cry," from Scottish Gaelic, the ancient language of Scotland, sluagh-ghairm "army cry," from sluagh "army" and ghairm "call, cry"
1 : a word or phrase that calls to battle
2 : a word or phrase used by a party, a group, or a business to attract attention
Word History The clans of Scotland were groups of related families that joined together, especially to defend against outsiders. In the old days these outsiders might be other clans, but usually they were the English to the south. When it was time to gather members of the clan for a battle, the Scots would shout the sluagh-ghairm, which meant "army cry." It is made up of the Scottish Gaelic word sluagh, meaning "army," and ghairm, meaning "call, cry." This came into English as slogorn and later became slogan. At first slogan meant a "battle cry" or "rallying cry." Later it came to be used for "a motto or phrase used by a group to attract attention."

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