Student Thesaurus

One entry found for gimmick.
Entry Word: gimmick
Function: noun
Text: 1 a clever often underhanded means to achieve an end <that free magazine subscription they offer is just a sales gimmick to get you to buy their product> -- see TRICK 1
2 an interesting and often novel device with a practical use <a laptop equipped with a carrying handle and other neat gimmicks> -- see GADGET